The TT Festival Assen is known for high speed, but MicroHealth brought some high-impact health innovation to the party. Over two incredible days, we traded our closed-door laboratory for a living lab right in the heart of the festival.
Our giant inflatable colon caught everyone's eye, but the real magic happened in the conversations right outside it. We dove into surprisingly deep, open discussions with festival-goers about gut health, the microbiome, disease prevention, and what personalized health actually looks like for them.
Every single story broadened our perspective. Every piece of raw feedback is actively helping us refine our innovation.
A massive thank you to everyone who stepped inside, asked tough questions, and shared their health journeys with us. We are also incredibly grateful to Innofest Nederland for giving us the launchpad to validate our concept in the real world, and to our amazing team whose energy made it all happen.
We left Assen with invaluable insights, ready to build the future of gut health.
Inside the Giant Colon: Our Living Lab at TT Festival Assen 30/06/26
MicroHealth selected for Innofest testing at TT Festival Assen! 25/06/26
We are proud to announce that MicroHealth has been selected to participate in a real-world innovation test during the TT Festival in Assen. During the festival, the iconic TT Laan will once again serve as a living lab where innovations from Northern Netherlands are tested directly in front of a live audience. Together with Innofest we will evaluate our solution in real-world conditions surrounded by thousands of festival visitors.
Testing innovation in real life.
Instead of controlled environments or surveys, we will test our solution directly with festival visitors. Our focus is on how AI-driven insights combined with personal health data can support better lifestyle guidance.
By placing innovation in the middle of real human behavior, we gain immediate, unfiltered feedback on what works, what doesn’t, and what truly creates value for users. We are excited to bring MicroHealth into this dynamic environment and look forward to testing, learning, and improving our solution in collaboration with real users. Interested? Come to the TT laan (Torenlaan, Assen) on Friday the 26th or Saturday the 27th of June between 18:00 – 00:00. We hope to see you there!